Content marketing is an amalgamation of skills – not a pure discipline bound by certain limits.
It isn’t a single job you can master, but rather chunks from all other aspects of art, media, marketing and business. You don’t need to master all of them, still, learning each of them matters.
As you blend all these arenas together, you bring out the results which please and suit your customers. Before that, there are certain skills you need to learn.
Content marketing skills come together and form the final result. You may call content marketing, and the overall content formation process a final medley of details.
Sure, there’s strategy, development, planning and creation involved – though, your skills back you up at every process.
If you wish to become a content marketing maven, then the following list is for you.
A checklist of content marketing skills you should learn
Perhaps, the most underrated skill.
A precise consciousness that can absorb and comprehend whatever it sees is a blessing in the content marketing scenario.
It’s a simple step which occurs before all other processes begin. Even before planning. Sure, you might be smashing at other skills, but they don’t matter if you start by keeping wrong assumptions and ideas in mind.
Observation is necessary for clarity.
It glues everything together.
In content marketing, you’re always communicating. You express yourself to your coworkers, explain your concepts to customers, and above all, you’re in a field whose core work is connecting people with people, or something.
If you talking or even drawing doodles on whiteboard during an informal meeting, ensure that what’s in your mind and heart is understandable by others.
It shows what you’ve got within you.
Your intuition can barely lead you astray.
While some people seem to be naturally born with a creative intuition, it’s much like a skill you can develop. Contemplating your experiences, environment and different facets affects you.
Your habits and practices root in you firmly. You can arrive on conclusions without having to go through a detailed thought process. Intuition is one of the strongest abilities you can develop.
It prevents you from dancing and begging for attention.
Pressing people to consume your creations doesn’t make sense. If you have to ask them to pay attention – then it’s clear that your content can be improved further.
Your marketing tactics, efforts and content can all go in vain due to bad presentation. Because even if you’re doing other tasks right, bad presentation can zero their effects.
Whether it’s an ad, website design, PDF eBook or a simple social media post – the way you present will always decide its effectiveness.
For example, pay attention to TV anchors or radio hosts – the way they speak matters, right?
People judge content unconsciously.
They don’t get why they love what they love or hate what they hate, mostly. They respond with phrases like “I love its simplicity” or “it’s funky.”
However, it’s the design at work, always.
As a content marketer, you may not directly deal with design. Though, it’s important for you ensure that all other parts of your content align together, and to check whether any flaws exist.
Fonts, colors, whitespace, or animations – not all people are concerned with these. You should be. Being sensitive to design drags you one step close to perfection.
And because you’re in the content marketing industry, you can’t be ignorant to design.
Content creation is a responsibility.
Creating content means that you’re directly interacting with the customers and prospects on behalf of a company or brand.
You can’t be too casual while handling the image of a brand. Any kind of content you create has the power to propel or dissolve the brand perception.
Better spend some time understanding how characteristics, personality, culture, work, audience demographics, and other factors affect the overall content structure and creation.
Take enough time to study.
Brand management is unavoidable.
It’s the base you stand on.
Whether you’re considering a target customer base, market potential, or ideal content for your audience, it’s important for you to be able to distinguish the essential from the chaff.
It’s equally vital to get the data and facts right during content creation. Your outcomes depend on them.
Research is what reduces the gap between your expectations and reality – get it right. Spend time replacing assumptions with data to get to the practical side of everything.
Writing is the way to talk in marketing.
It’s the primary method you’re going to use to communicate, gain a following, express yourself and exhibit your creativity. Getting this one skill wrong can be fatal.
The first step in media and marketing, usually, consists of penning thoughts down. If you can write about something well, then chances are you understand it. That proves your credibility.
Also, it’s not only your ability to write that matters in content marketing, but also the way your play with words. Transitions, punctuation, tone, structure, formatting – all these nuances matter.
Gain some control over those.
Understand those you’re trying to influence.
As a content marketer, you’re directly dealing with humans. But humans are complicated. They aren’t always rational. They’re affected by psychology. Their behavior affects their decision-making.
Emotional engagement, loyalty, delighting – all these are dependent on the nature people and their lifestyles. It becomes necessary to get closer to your customers and understand them better.
That’s where psychology comes in.
Lone wolves don’t get too far.
Especially in content marketing – which consists of interdependence.
Being a content marketer, your success depends on your social skills. People spread your content, they help you find the right candidates for jobs, introduce you to new groups, and back you up in all ways they can.
Overall, content marketing environment is nurturing and constructive in itself. Still, you’ll need to socialize to experience it and to gain positive results.
Chaos can’t be killed but controlled.
Although content management may seem like a fair job filled with few steps, it gets messy with increasing complexity.
Setting timelines, executing chores on a scheduled basis, producing new content consistently, maintaining a regular team workflow, updating clients with progress – who told it’s easy? Though, it’s not that worse either.
The way you manage your team, how you execute tasks, and the overall system of working is important. Focus on improving it.
Set up a system for doing tasks and focus on increasing productivity after regular iterations.
Look at numbers; they speak.
Pay attention to the data gathered with your content marketing efforts, and use it to segment the effectiveness or what’s affecting the results.
Decide a few KPIs (Key Performance Indicators) such as traffic based on topics, which pages generate more leads, cost per acquisition using different ad formats, etc.
These assessments signal what you should focus on, and show you the exact kind of content that’s creating more value. Somehow, metrics also indicate which parts you’re lacking in, and gives a fair review of your work.
It’s not that simple.
Although content distribution process resembles a child’s play, it’s not. Harnessing social media to assist other dimensions of your content strategy requires a structured approach. An in-depth understanding of your audience’s likes, too.
On surface, it may seem like you post some stuff and people respond. But studying which approach to follow when using social media or email marketing, and testing various elements responsible for engagement works better.
Photography and video making.
Even if you’re not into clicking stock photos or making any films, it’s important for you to understand how different forms of media can be used. Photos and videos are among them.
Learn about different camera shots, settings, basic direction, video editing and other parts of preparation. Shoot with your mobile to see how vlogs are made. Explore YouTube and filmmaking.
It’s fun, and useful.
Not just on websites.
The whole experience your audience comes across.
It’s your job to ensure that images don’t slow down the site, to tell the developer about the site changes to be implemented, and to check that navigation buttons are smooth.
Sure, your role is limited to creating, or getting content created. But whatever affects content must be checked by you. UX (User Experience) is a major one why content often doesn’t get the value it deserves.
Smart content marketers who understand UI know this.
Change is good.
Hopefully, several technologies are introduced to simplify content creation. At the same time, new ideas are presented constantly.
Keep an eye on the market and find out how you can use new changes in the industry to your advantage. Finally, adapt to those changes.
See what potential current trends hold for the future.
Search Engine Optimization
You cannot ignore this part.
For now, SEO is an inseparable part of content optimization, regardless of platform. When you’re fighting a duel for the first page ranking with a competitor, SEO comes in to save the day.
Although, it seems overwhelming to some people, it isn’t much complex either. In short, create great content.
Here are some additional resources you can refer and download
The Seven Ultimate Marketing Fundamentals [Download Now]
Marketing fundamentals upon which almost every marketing practice is based, and which decide how effective your marketing plans are.
The Ultimate Guide to Designing a Pre-launch Strategy for Your New Blog [Download Now]
A comprehensive guide which covers each step you must consider before you start a blog, regardless of the purpose. It can save you a lot of work.
18 Ways to Stockpile Tons of Content Marketing Ideas [Read Now]
A blog posts that covers some idea-generation processes you can use during content creation depending on the type of work you do in the content marketing industry.