It’s not always the fault of the creators why their content doesn’t spread or arouse an applause. The results are rather dependent on a few factors.
If you overcome those factors, it becomes easier to grow. The problem seems fixable.
Here are some practical reasons why good content doesn’t receive good engagement
I don’t hate that word.
Though, if any of things I’ve shared make you come up with new ideas or solutions, please share them in the comments.
Your arena is rare
If you’ve chosen a niche that covers fewer people, say brain surgeons or rocket scientists, then you can’t expect much.
Not your fault.
Don’t curse yourself.
Analyze your market, or find a solution to this fundamental problem before you plan to work harder.
You don’t have a huge audience
You might be doing every job right.
But the engagement will always be less, until you build reliable base of followers.
Makes sense, doesn’t it?
Start a Facebook page, use relevant hashtags in your posts on twitter, and do something to gather a crowd to listen to you.
People don’t know about you
It’s not about what you do.
It’s about how well you connect.
This might sound like a misfortune to introverts and unsocial people – I’ve been a victim. I know why that happens.
I’m finding ways to fix that.
It’s really not about the content or your work. More than that, it’s about the story you’re living, who you are, and the brand you’re building over time.
Don’t be a stranger.
You’re just ordinary
If you’re doing something ordinary, and then there’s a crowd that’s doing it better than you, then you’re facing a disadvantage.
Being yourself, and building an original identity is better than competing with big guys. Steer away from the competition. Built your own style, instead.
Read Zero to One by Peter Thiel? You should.
Find your own ways to be extraordinary.
Your demographics aren’t definite
It hurts hard.
Though you might work hard – like, damn hard – vague demographics make you fall flat on your face.
I took long enough to realize this.
I didn’t knew exactly who I was creating for, but I created.
I could’ve done better by taking out some hours to figuring out a few demographics.
Define whom you’re creating for on earth. Know the section of human population your content is for.
Finally, actually spend some time creating those audience personas. Even a rough draft would work.
You haven’t done your research
That’s not the right way.
Gather some data. Draw Venn diagrams. Focus on a tiny group of people. Find what they like and how they live.
That should be enough. Most people skip that. That turns out to be costly. Ignorance damages, you know.
Your content is bad
I knew I was bad when I had started – and I worked on that.
That’s something you can improve.
All the best!
Are you? Welcome to the internet.
You might have already figured it out by now.
Most of the things grow slowly. It’s the same story for everyone. Most hockey stick graphs are a fantasy.
The tactic lies in focusing on gradual growth and iterative improvements. See if that works for you.
I don’t know of any hacks – sorry.
Your presentation isn’t pleasing
Serve it the way they love it.
I wrote long articles … people scrolled them. Maybe, they didn’t even read them. I created a short picture e-book – they loved it!
All people are different – but when you give them what they want, they appreciate it.
Find ways to make your content interesting … and beautiful.
You aren’t a big deal, yet
People don’t pay attention to you because you’re not a big deal.
They hang out on prominent blogs, follow the people who already have 10000+ followers on twitter, and comment where people are already commenting.
That’s a truth.
How do you deal with that? Serve the people you have, and do it right. Then serve some more people. Until you build some credibility.
If that sounds like a bad strategy – suggest something better in the comments, it’ll help others.
Google sometimes puts an article on the front page that’s worse than yours.
Facebook show memes to people instead of your posts due to its organic reach algorithm.
Twitter is flooded, so your post updates disappear before people notice them.
That might sound unfair.
But well, there’s no point in blaming, either.
So … build an email list, maybe. It’s still a better choice.
And create stuff that makes people voluntarily check your site updates, or encourages them to type your name in Google.
Also, be prepared to adapt (I’m finally on Instagram).
You’ve made things difficult
Your sign-up form is hiding in some corner.
The social media icons don’t appear on mobile.
You site loads slowly.
The comment form demands junk.
If you aren’t making things easier for your users, then it isn’t difficult to predict why they don’t engage on your site.
Simplify all the processes for them.
Oh, and fix the fonts – that’s important.
You don’t like attention
So you don’t share much.
You hide your opinions, fear whether people will judge you, and don’t like marketing.
I know, it’s hard.
I wish the world could see what we’re creating without making us yell on the internet. Unfortunately, you don’t get what you deserve that way.
You need to step out there in front of people and show them what your worth is. Or at, least what you’re doing.
Embrace the spotlight.
Make heads turn.
14. You’re busy blowing your trumpet
Nobody cares about you or your products.
Stop rambling and trying so hard to get attention.
“Shut up,” your audience might want to tell you. The existing followers will unsubscribe from that newsletter and hit ‘unlike’ on Facebook.
The world is changing. People already have a lot going on in their lives. You’re a tiny part of the universe of content.
Make them happy.
Do it until they care about you and wish to know more about you by themselves.
Note: Be strong enough to admit that the world doesn’t revolve around you. Keep your ego aside.
This post is a reminder to myself (and to some simple people out there)
You and I know what we’re doing wrong.
Let’s start fixing that and take some small steps.
I might still not be able to get instant and spectacular results, but I’m trying. I wish your efforts pay off as well.
Let’s do it together.
BTW I’ll be thankful if you subscribe this blog’s email newsletter to stay updated with new posts. I’m not giving some ‘book of secrets.’
My honesty and hard work are all that I’ve got. And I plan to give as much as I can. You trust that? Enter your email – the form is in the sidebar.