Why Transparency Works Better Than Deception in Marketing

“I still can’t believe that the guy fooled brother,” I said holding the fake camera which my cousin had bought a few years ago. It looked exactly like a real one but was, well, a dummy.

“I broke it and what came out of it was sand,” I said talking to another cousin. “Those manufacturers might have used it to increase its weight and make it look like a real one,” I said again amazed by how real the camera actually looked with a grin on my face.

Continue reading “Why Transparency Works Better Than Deception in Marketing”